Two colors dominated the emblem: red and golden. The golden arches were complemented with a slanting line across them symbolizing the roof of an outlet.
At the helm of the company, Ray introduced some major innovations, starting from architectural redesign to branding improvements.Īs the business grew, so did the logo. Ray Kroc had joined the company as a franchise manager, but eventually went so far as to purchase the chain from the brothers for some $2.5 million. Only much later, already in the 60s, a double-arched “M”, initially overlapped, was introduced, in obvious reference to the name of the business. Originally, a single yellow arch was used as an architectural element of McDonald’s outlets. There is a fascinating history behind the trademark. The McDonald brother s introduced the Golden Arches logo in 1953 at an outlet in Arizona. It takes less than 5 minutes and no design skills needed.
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